Prevolution Communications provided Wiley with content creation, updating marketing materials and creating new online collateral.
Partnership
Wiley is a global leader in research and education. They publish scientific, technical, medical and scholarly journals, books and other digital content built on a 200-year heritage of quality publishing. Their solutions support universities, individuals, businesses and societies to unlock new discoveries.
Requirement
The question to Prevolution Communications was to update the online marketing collateral to support upsell and cross-sell initiatives for the Corporate Solutions team.
Approach
The first step to effective content creation is the outside-in approach. Work from the desired solution backwards to understand where the bottleneck sits. From there the content is created to balance engaging and solutions-oriented materials to draw the buyer toward the Wiley solutions.
Achievement
Developed and created new infographics, PowerPoint presentations and product brochures for a range of Healthcare and Science topics.
– Infographic example
– Brochure example