Prevolution Communications provided RGF Staffing with strategic consultancy, content creation and press & public relations, selecting relevant media outlets, pitching their story and securing news coverage.
Partnership
RGF Staffing is one of the world’s largest providers of HR services. The main brands in the Netherlands include Start People, Unique and ASA.
Requirement
The question to Prevolution Communications was to provide Corporate Communications support for a period of 3 months, creating a strategic plan to engage with (potential) candidates and connect with stakeholders to raise brand awareness.
Approach
The choice; USG Professionals rebranded to RGF Staffing in march 2021. A brand awareness strategy was required to strengthen the RGF Staffing brand in the Netherlands and position RGF Staffing as a House of Brands. Key for this project was to enhance the visibility of the holding and keeping focus on the subset brands.
Achievement
The outome resulted in the development of an effective corporate communications and PR strategy, a comprehensive communications plan for 2022 and created content for external media and owned channels.