On behalf of Van Houten PR, Prevolution Communications provided the Negenmaandenbeurs with content creation and support focusing on the event in RAI Amsterdam.
Partnership
The event not to be missed as a (future) parent! The Negenmaandenbeurs is the place to shop, enjoy and try everything. A place to find everything for pregnancy and baby.
Requirement
The question to Prevolution Communications was to create content, revealing new research data and the program details to raise interest for the event.
Approach
The choice; creating two ready-to-use press releases to raise event awareness and visitors. Negenmaandenbeurs ran their own research including current parenting-themes e.g. childcare. After screening the results, the most interesting results were chosen to build the story and inspire and connect with parents (to-be).
Achievement
Both press releases were published and pitched to relevant media by Negenmaandenbeurs. The first press release combined fun facts, along side the views on how parents will deal with the new regulations around parental leave.